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PostgraduateMSc

International Marketing (MSc)

University of Dundee
Dundee, Scotland
Visit University Website
1 yearDuration
£23,700Per Year (Intl)
£11,000Home Fee
N/AContinuation Rate

Course Overview

Pursue your ambitions in business and management with the MSc International Marketing (MSc) at University of Dundee. Based in Dundee, Scotland, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning. As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. A minimum ielts score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with a median graduate salary of £24,500 within three years, a 99% continuation rate, and 72% of graduates in employment or further study.

What You'll Learn

Digital Marketing Strategy and Analytics
Consumer Behaviour and Market Research Methods
Social Media Marketing and Content Strategy
International Marketing and Global Business Strategy
Data-Driven Marketing and Customer Insights
Marketing Technology and Marketing Automation
International Marketing Project or Internship
Research Methods and Dissertation in Marketing
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate Requiremententry requirements, scholarships, and agents for your country or region">Country information</a> </li> </ul> </div> <div class="nav__column-grouper"> <button class="nav__column-title" data-behavior="nav-parent" aria-disabled="true"><span class="nav__column-title-text">Campus</span></button> <ul> <li> <a href="/events" title="Find events that are happening at the University of Dundee">What's on</a> </li> <li> <a href="/student-life">Student life</a> </li> <li> <a href="/student-voices">Student vo

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.565.5
PTE Academic64

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£23,700

per year

Total Course Cost (12 months)£23,700

Home Student Fee

£11,000

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

66%Working
6%Studying
9%Work & Study
8%Seeking Work
69%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

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University of Dundee

About University of Dundee

University of Dundee offers International Marketing (MSc) as part of its comprehensive programme offerings.

#428QS World
#34UK Ranking
13,435+Students
251+Courses

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