Course Overview
Offered by Abertay University, the MSc Digital Marketing and e-Business provides a comprehensive postgraduate education in business and management. Based in Dundee, Scotland, this programme combines theoretical knowledge with practical application, with a 18-month full-time and part-time structure. This Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification. The programme offers an interactive, learner-centred approach, allowing you to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of speciali... International tuition fees are £18,950 per year, home/UK fees are £7,900 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 100% student satisfaction rating, a median graduate salary of £21,500 within three years, and 100% of graduates in employment or further study.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| Postgraduate Requirement | 2:2 |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 59 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£18,950
per year
Home Student Fee
£7,900
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Salary data is not yet available for this course.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
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About Abertay University
Abertay University offers Digital Marketing and e-Business as part of its comprehensive programme offerings.
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