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UndergraduateBachelor of Arts (with Honours)UCAS: N500

Marketing and Business Management

Abertay University
Dundee, Scotland
Visit University Website
3 yearsDuration
£16,950Per Year (Intl)
£28,000Avg. Graduate Salary
81%Satisfaction

Course Overview

The BA (Hons) Marketing and Business Management at Abertay University is a undergraduate programme designed for students passionate about driving organisational success. Based in Dundee, Scotland, this programme combines theoretical knowledge with practical application, with a 3-year full-time structure. **Please note; This course is advanced entry to Year 2 only (depending on your qualifications). This means we cannot accept applications for Year 1. Please check the Entry Requirements tab for eligibility. International tuition fees are £16,950 per year, home/UK fees are £1,820 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 81% student satisfaction rating, a median graduate salary of £21,500 within three years, and 100% of graduates in employment or further study.

What You'll Learn

Strategic Marketing Management
Consumer Behaviour and Market Analysis
Digital Marketing and Brand Communication
Business Management and Organisational Behaviour
Marketing Research and Analytics
Integrated Marketing Communications
Financial Management for Business
Marketing Strategy and Campaign Development
UCAS Code:N500
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

A-Level

BBB

Entry into Year 2 with BBB to include Business Studies

International Baccalaureate

30 points

With a minimum of H4 in 3 subjects - Business Management plus 1 other Higher Literate subject and any other Higher subject.

UCAS Points96

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5
PTE Academic59

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£16,950

per year

Total Course Cost (3 years)£50,850

Home Student Fee

£1,820

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Based on official HESA Graduate Outcomes survey data

💰 Graduate Salaries — Abertay University

Time After GraduationLower Quartile SalaryMedian SalaryUpper Quartile Salary
15 months£25,000£28,000£30,000
3 years£19,000£21,500£24,500
5 years£23,500£28,000£35,000

UK subject average: £26,000 — sector benchmark across all UK universities

Graduate Salary vs UK Subject Average

This course
UK average
Salary 3 years after graduation 17% below UK average salary
This course
£21,500
UK average
£26,000
Salary 5 years after graduation Close to UK average salary
This course
£28,000
UK average
£26,000

Salary trend: ↑ up £6,500 from year 3 to year 5

Official Data

Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01-03). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.

💼 Employment Breakdown

95%Working
5%Studying
70%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

Student Satisfaction

Course-level data

National Student Survey (NSS) results — undergraduate final-year students only

Teaching on my course
81%
Learning opportunities
89%
Assessment and feedback
82%
Academic support
85%
Organisation and management
85%
Learning resources
96%
Student voice
82%

National Student Survey via Discover Uni.

Official Data

Source: This specific course at this provider

Scholarships

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Abertay University

About Abertay University

Abertay University offers Marketing and Business Management as part of its comprehensive programme offerings.

QS World
#55UK Ranking
4,990+Students
0+Courses

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