Digital Marketing and Business Management
Abertay UniversityCourse Overview
Pursue your ambitions in business and management with the BA (Hons) Digital Marketing and Business Management at Abertay University. Based in Dundee, Scotland, this programme combines theoretical knowledge with practical application, with a 3-year full-time structure. **Please note; This course is advanced entry to Year 2 only (depending on your qualifications). This means we cannot accept applications for Year 1. Please check the Entry Requirements tab for eligibility. International tuition fees are £16,950 per year, home/UK fees are £1,820 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 100% student satisfaction rating, and a median graduate salary of £21,500 within three years.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BBB Entry into Year 2 with BBB to include Business Studies plus one other literate subject |
| International Baccalaureate | 30 points With a minimum of H4 in 3 subjects - Business Management plus 1 other Higher Literate subject and any other Higher subject. |
| UCAS Points | 96 |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 59 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£16,950
per year
Home Student Fee
£1,820
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Based on official HESA Graduate Outcomes survey data
💰 Graduate Salaries — Abertay University
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 15 months | £25,000 | £28,000 | £30,000 |
| 3 years | £19,000 | £21,500 | £24,500 |
| 5 years | £23,500 | £28,000 | £35,000 |
UK subject average: £26,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
Salary trend: ↑ up £6,500 from year 3 to year 5
Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01-03). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Subject-level averageNational Student Survey (NSS) results — undergraduate final-year students only
Overall
National Student Survey via Discover Uni.
Source: Subject-level average for this provider
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About Abertay University
Abertay University offers Digital Marketing and Business Management as part of its comprehensive programme offerings.
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