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Birmingham City University · Undergraduate
£750scholarship value
- Available to all international students
- For undergraduate study
- Open to your course
UndergraduateBachelor of Arts (with Honours)UCAS: P647
Digital Marketing
Birmingham City UniversityBirmingham, England
2 yearsDuration
£18,970Per Year (Intl)
£25,000Avg. Graduate Salary
95%Satisfaction
Course Overview
The BA (Hons) Digital Marketing at Birmingham City University is a undergraduate programme designed for students passionate about driving organisational success. Based in Birmingham, England, this programme combines theoretical knowledge with practical application, with a 2-year full-time structure. Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications: - Digital is the shared digital media experience between brands, users, technologies and trends. - Marketing is how marketers add value to their brands and user experiences by fulfilling desires. It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector. International tuition fees are £18,970 per year, home/UK fees are £11,440 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 95% student satisfaction rating, a median graduate salary of £23,500 within three years, and a 95% continuation rate.
What You'll Learn
Digital Marketing Strategy and Planning
Social Media Marketing and Community Management
Content Marketing and Copywriting
Search Engine Marketing and Analytics
Brand Identity and Integrated Communications
Creative Campaign Development and Execution
Digital Consumer Behaviour and Market Research
Data Analytics and Marketing Performance Measurement
UCAS Code:P647
Academic Year:2026-27 entry
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BBB A Level: 120 UCAS tariff points / BBB (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered. |
| International Baccalaureate | 30 points Obtain a minimum of 30 points overall |
| UCAS Points | 120 |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 59 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£18,970
per year
Total Course Cost (2 years)£37,940
Home Student Fee
£11,440
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
📊 OFFICIAL UK DATA
Graduate Outcomes
Based on official HESA Graduate Outcomes survey data
💰 Graduate Salaries — Birmingham City University
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 15 months | £23,000 | £25,000 | £27,500 |
| 3 years | £18,500 | £23,500 | £27,000 |
| 5 years | £22,500 | £29,000 | £37,000 |
UK subject average: £26,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
This course
UK average
Salary 3 years after graduation▼ Close to UK average salary
This course
£23,500
UK average
£26,000
Salary 5 years after graduation▲ 12% above UK average salary
This course
£29,000
UK average
£26,000
Salary trend: ↑ up £5,500 from year 3 to year 5
Official Data
Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01-03). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
85%Working
5%Work & Study
10%Seeking Work
70%Professional Jobs
Official Data
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Course-level dataNational Student Survey (NSS) results — undergraduate final-year students only
94%
Overall
Teaching on my course
95%Learning opportunities
94%Assessment and feedback
91%Academic support
99%Organisation and management
88%Learning resources
93%Student voice
96%Continuation rate% students continuing to year 2
95%National Student Survey via Discover Uni.
Official Data
Source: This specific course at this provider
3 Scholarships Available
Matched to your course, level & nationality
Your nationality
Merit
Santander Scholarship
Birmingham City University · Undergraduate
£2,000scholarship value
- Available to all international students
- Open to your course
Need-based
BCU Accelerate Scholarship
Birmingham City University · Undergraduate
£1,000scholarship value
- Available to all international students
- For undergraduate study
- Open to your course
About Birmingham City University
Birmingham City University offers Digital Marketing as part of its comprehensive programme offerings.
—QS World
—UK Ranking
—Students
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