Marketing
Aston University, BirminghamCourse Overview
Offered by Aston University, Birmingham, the BSc (Hons) Marketing provides a comprehensive undergraduate education in business and management. Based in Birmingham, England, this programme combines theoretical knowledge with practical application, with a 4-year full-time structure. Marketing influences organisational success, from business growth to behavioural change. Learn how to stay ahead in business, satisfy changing customer needs and create successful strategies. Course description In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future. International tuition fees are £23,500 per year, home/UK fees are £9,790 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with 79% student satisfaction rating, a median graduate salary of £28,500 within three years, a 94% continuation rate, and 85% of graduates in employment or further study.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BBB - BBC BBB: Standard offer // BBC: If the student is also presenting either Core Maths or Extended Project Qualification (EPQ) grade B // BBC: Contextual offer (Please see this webpage for more details - https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready) |
| International Baccalaureate | 31 points 5,5,5 in 3 Higher Level subjects |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6.5 | 5.5 | 5.5 | 6 | 5.5 |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£23,500
per year
Home Student Fee
£9,790
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Based on official HESA Graduate Outcomes survey data
💰 Graduate Salaries — Aston University, Birmingham
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 15 months | £26,000 | £27,000 | £32,500 |
| 3 years | £23,500 | £28,500 | £33,500 |
| 5 years | £30,500 | £40,000 | £48,500 |
UK subject average: £26,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
Salary trend: ↑ up £11,500 from year 3 to year 5
Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01-03). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Course-level dataNational Student Survey (NSS) results — undergraduate final-year students only
Overall
National Student Survey via Discover Uni.
Source: This specific course at this provider
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About Aston University, Birmingham
Aston University, Birmingham offers Marketing as part of its comprehensive programme offerings.
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