Digital Marketing
Aston University, BirminghamCourse Overview
The BSc (Hons) Digital Marketing at Aston University, Birmingham is a undergraduate programme designed for students passionate about driving organisational success. Based in Birmingham, England, this programme combines theoretical knowledge with practical application, with a 4-year full-time structure. Launch your digital marketing career with industry skills, real-world experience, and professional qualifications. Course description The BSc Digital Marketing programme at Aston University equips you with the knowledge and practical skills needed to thrive in a fast-paced world of digital marketing. Blending core marketing theory with industry standard digital tools, this programme will cover areas such as Content Marketing, User Experience, Social Media, Digital Analytics and Influencer Marketing. You will develop strong analytical, communication, and strategic decision-making s... International tuition fees are £23,500 per year, home/UK fees are £9,790 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with 95% student satisfaction rating, a median graduate salary of £28,500 within three years, a 93% continuation rate, and 75% of graduates in employment or further study.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BBB - BBC BBB: Standard offer // BBC: If the student is also presenting either Core Maths or Extended Project Qualification (EPQ) grade B // BBC: Contextual offer (Please see this webpage for more details - https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready) |
| International Baccalaureate | 31 points 5,5,5 in 3 Higher Level subjects |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6.5 | 5.5 | 5.5 | 6 | 5.5 |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£23,500
per year
Home Student Fee
£9,790
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Based on official HESA Graduate Outcomes survey data
💰 Graduate Salaries — Aston University, Birmingham
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 15 months | £26,000 | £27,000 | £32,500 |
| 3 years | £23,500 | £28,500 | £33,500 |
| 5 years | £30,500 | £40,000 | £48,500 |
UK subject average: £26,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
Salary trend: ↑ up £11,500 from year 3 to year 5
Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01-03). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
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About Aston University, Birmingham
Aston University, Birmingham offers Digital Marketing as part of its comprehensive programme offerings.
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