Course Overview
Offered by University of Winchester, the MSc Digital Marketing and Analytics provides a comprehensive postgraduate education in business and management. Based in Winchester, England, this programme combines theoretical knowledge with practical application, with a 1-year full-time and part-time structure. Digital marketing involves the marketing of products and services to consumers using digital technologies and media, whereas digital marketing analytics captures the converging fields of data and consumer analytics - this programme combines both areas. Students gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing; evaluate consumer behaviour models applied to the digital consumer and monitor changing trends in various industries. Students hone their skills and knowledge to develop integrated digital marketing communica... International tuition fees are £17,450 per year, home/UK fees are £9,550 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 96% student satisfaction rating, and a median graduate salary of £26,500 within three years.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| Postgraduate Requirement | Entry requirements UK International A first or second-class honours degree This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree or professional experience in the area of study is required. Visit us Explore our campus and find out more about studying at Winchester at one of our On Campus Events. International points required If English is not your first language: IELTS 6.0 overall |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£17,450
per year
Home Student Fee
£9,550
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Salary data is not yet available for this course.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
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About University of Winchester
University of Winchester offers Digital Marketing and Analytics as part of its comprehensive programme offerings.
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