Marketing and Data Analytics
University of Westminster, LondonCourse Overview
Offered by University of Westminster, London, the BSc (Hons) Marketing and Data Analytics provides a comprehensive undergraduate education in business and management. Based in London, England, this programme combines theoretical knowledge with practical application, with a 3-year full-time structure. Our Marketing and Data Analytics BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools. You'll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics. Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisions. International tuition fees are £17,600 per year, home/UK fees are £9,790 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 96% student satisfaction rating, and a median graduate salary of £27,500 within three years.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BBC |
| UCAS Points | 112 |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 59 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£17,600
per year
Home Student Fee
£9,790
regulated fee
Scholarships available for eligible students
Fees and Funding
Graduate Outcomes
Based on official HESA Graduate Outcomes survey data
💰 Graduate Salaries — University of Westminster, London
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 15 months | £24,000 | £26,000 | £30,000 |
| 3 years | £21,500 | £27,500 | £31,000 |
| 5 years | £25,500 | £33,500 | £41,000 |
UK subject average: £26,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
Salary trend: ↑ up £6,000 from year 3 to year 5
Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01-03). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Subject-level averageNational Student Survey (NSS) results — undergraduate final-year students only
Overall
National Student Survey via Discover Uni.
Source: Subject-level average for this provider
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About University of Westminster, London
University of Westminster, London offers Marketing and Data Analytics as part of its comprehensive programme offerings.
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