Skip to main content
PostgraduateMSc

Digital Marketing

University of the West of Scotland
Paisley, Scotland
Visit University Website
1 yearDuration
£16,275Per Year (Intl)
£8,500Home Fee
N/AContinuation Rate

Course Overview

The MSc Digital Marketing at University of the West of Scotland is a postgraduate programme designed for postgraduate students passionate about driving organisational success. Based in Paisley, Scotland, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector. Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. International tuition fees are £16,275 per year, home/UK fees are £8,500 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 91% student satisfaction rating, and 80% of graduates in employment or further study.

What You'll Learn

Strategic Digital Marketing Management
Data Analytics and Consumer Insights
Digital Advertising and Campaign Optimisation
Content Marketing and Social Media Strategy
Search Engine Marketing and Optimisation
Marketing Technology and Automation Platforms
Digital Marketing Research Methods
Digital Marketing Strategy Project
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate RequirementEntry Requirements What qualifications do you need? We welcome Scottish, UK and international students and consider all applicants on an individual basis. Don’t worry if your qualifications are not listed here, we take a range of factors into account when assessing your application and are happy to consider other alternative combinations of qualifications and experience. Academic Requirements Honours Degree or Bachelors (Ordinary) Degree plus relevant work experience. Applicants with relevant ed

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5
PTE Academic59

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£16,275

per year

Total Course Cost (1 years)£16,275

Home Student Fee

£8,500

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

60%Working
20%Studying
15%Work & Study
60%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

Scholarships

Matched to your course, level & nationality

Your nationality

No matched scholarships

No university scholarships matched your course and profile right now. Try these national programmes:

University of the West of Scotland

About University of the West of Scotland

University of the West of Scotland offers Digital Marketing as part of its comprehensive programme offerings.

QS World
#61UK Ranking
19,105+Students
69+Courses

Frequently Asked Questions

Ready to Start Your Journey?

Explore courses, compare universities, and find scholarships at CourseOptions.com

Explore All Courses