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PostgraduateMSc

Digital Marketing Management

University of Strathclyde
Glasgow, Scotland
Visit University Website
1 yearDuration
£32,800Per Year (Intl)
£16,050Home Fee
N/AContinuation Rate

Course Overview

Offered by University of Strathclyde, the MSc Digital Marketing Management provides a comprehensive postgraduate education in business and management. Based in Glasgow, Scotland, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. The MSc Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals. The course benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. International tuition fees are £32,800 per year, home/UK fees are £16,050 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with a median graduate salary of £29,000 within three years, a 90% continuation rate, and 80% of graduates in employment or further study.

What You'll Learn

Digital Marketing Strategy and Planning
Consumer Behaviour in Digital Environments
Search Engine Marketing and Optimisation
Social Media Marketing and Analytics
Content Marketing and Digital Communications
E-commerce and Conversion Optimisation
Marketing Technology and Marketing Automation
Research Methods and Digital Marketing Dissertation
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate RequirementEntry requirements This will entail consideration of environmental factors causing changes to the structure and composition of the brand portfolio as well as discussion of conceptual issues surrounding the strategic roles of brand management. Entry requirements Back to course Entry requirements Go back Academic requirements Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business. Work experience Work experience in digital

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic6.55.55.55.55.5
PTE Academic60

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£32,800

per year

Total Course Cost (12 months)£32,800

Home Student Fee

£16,050

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

65%Working
15%Studying
10%Work & Study
10%Seeking Work
50%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

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University of Strathclyde

About University of Strathclyde

University of Strathclyde offers Digital Marketing Management as part of its comprehensive programme offerings.

#251QS World
#39UK Ranking
22,225+Students
213+Courses

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