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PostgraduateMSc

Strategic and Digital Marketing

University of South Wales
Cardiff, Wales
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1 yearDuration
£17,900Per Year (Intl)
£11,060Home Fee
N/AContinuation Rate

Course Overview

The MSc Strategic and Digital Marketing at University of South Wales is a postgraduate programme designed for postgraduate students passionate about driving organisational success. Based in Cardiff, Wales, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this MSc Strategic Digital Marketing course is attractive to employers. By studying the MSc Strategic Digital Marketing you will develop the skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena. A minimum ielts score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 100% student satisfaction rating, and 78% of graduates in employment or further study.

What You'll Learn

Digital Marketing Strategy and Planning
Consumer Analytics and Data Interpretation
Customer Journey Mapping and Personalisation
Social Media and Content Marketing Management
Marketing Technology and Automation Systems
Brand Positioning in Digital Ecosystems
Research Methods and Analytics Project
Strategic Digital Campaign Development
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate Requirement2:2 Honours degree or recognised international equivalent qualification

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5
PTE Academic59————

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£17,900

per year

Total Course Cost (1 years)£17,900

Home Student Fee

£11,060

regulated fee

Scholarships available for eligible students

Full-time fees are per year. Part-time fees are per 20 credits

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

76%Working
2%Studying
9%Work & Study
6%Seeking Work
68%Professional Jobs
Indicative Data

Graduate employment outcomes are based on national sector benchmarks for the CAH17-01-03 subject area and do not represent outcomes specific to this course or provider. These are indicative figures to aid comparison. For official graduate outcomes data, visit Discover Uni at Discover Uni.

4 Scholarships Available

Matched to your course, level & nationality

Your nationality

Need-based15 days left

USW Postgraduate Sanctuary Scholarship 2026/2027

University of South Wales · Postgraduate

Full Feesscholarship value
  • Available to all international students
  • For postgraduate study
  • Open to your course
Merit

Lydon Hodges Bursary

University of South Wales · Postgraduate

£2,000scholarship value
  • Available to all international students
  • For postgraduate study
  • Open to your course
Need-based379 days left

USW Postgraduate Sanctuary Scholarship 2027/2028

University of South Wales · Postgraduate

Full Feesscholarship value
  • Available to all international students
  • For postgraduate study
  • Open to your course
Need-based

Digital Hardship Fund 2027/2028

University of South Wales · Postgraduate

  • Available to all international students
  • Open to your course
University of South Wales

About University of South Wales

University of South Wales offers Strategic and Digital Marketing as part of its comprehensive programme offerings.

—QS World
#98UK Ranking
20,790+Students
156+Courses
TEF —
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