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UndergraduateBachelor of Arts (with Honours)UCAS: N564

Advertising & Digital Marketing

University of Northampton
Northampton, England
Visit University Website
3 yearsDuration
£1,630Per Year (Intl)
£24,000Avg. Graduate Salary
91%Satisfaction

Course Overview

The BA (Hons) Advertising & Digital Marketing at University of Northampton is a undergraduate programme designed for students passionate about driving organisational success. Based in Northampton, England, this programme combines theoretical knowledge with practical application, with a 3-year full-time structure. Experiences are at the heart of this degree programme. As well as the regular guest speakers and industry visits you would expect, we work on real projects with real marketing budgets, operating as an extension of a marketing department even in the first year. Typically students are set a brief and then develop and pitch their concept. International tuition fees are £1,630 per year, home/UK fees are £9,535 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 91% student satisfaction rating, a median graduate salary of £25,500 within three years, and a 85% continuation rate.

What You'll Learn

Advertising Strategy and Campaign Development
Digital Marketing Communications
Consumer Behaviour and Audience Analysis
Social Media Marketing and Content Strategy
Brand Management and Identity
Media Planning and Buying
Creative Concepts and Campaign Execution
Marketing Research and Analytics
UCAS Code:N564
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

A-Level

BBC

International Baccalaureate

25 points

UCAS Points96

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5
PTE Academic59

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£1,630

per year

Total Course Cost (3 years)£4,890

Home Student Fee

£9,535

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Based on official HESA Graduate Outcomes survey data

💰 Graduate Salaries — University of Northampton

Time After GraduationLower Quartile SalaryMedian SalaryUpper Quartile Salary
15 months£22,500£24,000£26,000
3 years£20,500£25,500£29,000
5 years£25,000£29,500£38,000

UK subject average: £26,000 — sector benchmark across all UK universities

Graduate Salary vs UK Subject Average

This course
UK average
Salary 3 years after graduation Close to UK average salary
This course
£25,500
UK average
£26,000
Salary 5 years after graduation 13% above UK average salary
This course
£29,500
UK average
£26,000

Salary trend: ↑ up £4,000 from year 3 to year 5

Official Data

Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01-03). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.

💼 Employment Breakdown

75%Working
5%Work & Study
5%Seeking Work
45%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

Student Satisfaction

Course-level data

National Student Survey (NSS) results — undergraduate final-year students only

Teaching on my course
91%
Learning opportunities
89%
Assessment and feedback
84%
Academic support
89%
Organisation and management
96%
Learning resources
93%
Student voice
90%
Continuation rate% students continuing to year 2
85%

National Student Survey via Discover Uni.

Official Data

Source: This specific course at this provider

Scholarships

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University of Northampton

About University of Northampton

University of Northampton offers Advertising & Digital Marketing as part of its comprehensive programme offerings.

#1201QS World
#103UK Ranking
13,505+Students
62+Courses

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