
Course Overview
Offered by University of Liverpool, the MSc Digital Marketing and Analytics provides a comprehensive postgraduate education in business and management. Based in Liverpool, England, this Russell Group university offers a research-led approach to learning, with a 1-year full-time structure. Overview Advancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions. International tuition fees are £32,000 per year, home/UK fees are £7,500 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with 90% student satisfaction rating, a median graduate salary of £27,500 within three years, a 95% continuation rate, and 84% of graduates in employment or further study.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| Postgraduate Requirement | 2:2 |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6.5 | 6 | 6 | 6 | 6 |
| PTE Academic | 61 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£32,000
per year
Home Student Fee
£7,500
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Salary data is not yet available for this course.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
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About University of Liverpool
University of Liverpool offers Digital Marketing and Analytics as part of its comprehensive programme offerings.
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