Digital Marketing

Course Overview

The MSc Digital Marketing at University of Leicester is a postgraduate programme designed for postgraduate students passionate about driving organisational success. Based in Leicester, England, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills today’s employers look for. On this course you will explore the foundational principles of marketing, marketing insights, analysis and research processes, complementing this with digital research methods and embedding this within a framework of wider context and understanding, from digital media as a persuasive tool, to its role in marketing and advertising in our everyday lives. You will take a detailed look at of the study... A minimum ielts score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with 95% student satisfaction rating, a median graduate salary of £27,500 within three years, and a 85% continuation rate.

What You'll Learn

Tuition Fees & Funding

Course description Course description In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills today’s employers look for. On this course you will explore the foundational principles of marketing, marketing insights, analysis and research processes, complementing this with digital research methods and embedding this within a framework of wider context and understanding, from digital me

Graduate Outcomes

Frequently Asked Questions