Skip to main content
PostgraduateMSc

Digital Marketing and Analytics

University of Essex
Colchester, England
Visit University Website
1 yearDuration
£24,675Per Year (Intl)
£15,750Home Fee
N/AContinuation Rate

Course Overview

Offered by University of Essex, the MSc Digital Marketing and Analytics provides a comprehensive postgraduate education in business and management. Based in Colchester, England, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers. Digital marketing allows companies to target and reach their audiences within the online space, to promote their brand, and sell their products. International tuition fees are £24,675 per year, home/UK fees are £15,750 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with 71% student satisfaction rating, a median graduate salary of £27,000 within three years, a 80% continuation rate, and 72% of graduates in employment or further study.

What You'll Learn

Digital Marketing Strategy and Planning
Social Media Marketing and Community Management
Consumer Behaviour Analytics
Advanced Data Analytics for Marketing
Marketing Technology and Automation Platforms
Web Analytics and Conversion Optimisation
Research Methods and Marketing Research Design
Marketing Analytics Project and Dissertation
Academic Year:2026-27 entry
View on university website

Entry Requirements

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic6.55.55.565.5
PTE Academic62

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£24,675

per year

Total Course Cost (1 years)£24,675

Home Student Fee

£15,750

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

68%Working
4%Studying
20%Work & Study
3%Seeking Work
43%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

5 Scholarships Available

Matched to your course, level & nationality

Your nationality

Guaranteed

Postgraduate Premium Pathway Scholarship

University of Essex · Postgraduate

£6,500scholarship value
  • Available to all international students
  • For postgraduate study
  • Open to your course
Guaranteed

Alumni Loyalty Discount

University of Essex · Postgraduate

20% off feesscholarship value
  • Available to all international students
  • For postgraduate study
  • Open to your course
Guaranteed

Essex Transfer Link Early Bird Discount

University of Essex · Postgraduate

£1,000scholarship value
  • Available to all international students
  • Open to your course
Need-based

Care Experienced Bursary

University of Essex · Postgraduate

  • Available to all international students
  • Open to your course
Need-based

Summer Abroad - Turing Scheme Funding

University of Essex · Postgraduate

  • Available to all international students
  • Open to your course
University of Essex

About University of Essex

University of Essex offers Digital Marketing and Analytics as part of its comprehensive programme offerings.

#456QS World
#34UK Ranking
14,015+Students
247+Courses

Frequently Asked Questions

Ready to Start Your Journey?

Explore courses, compare universities, and find scholarships at CourseOptions.com

Explore All Courses