Marketing and Consumer Psychology

Course Overview

The BA (Hons) Marketing and Consumer Psychology at University of Derby is a undergraduate programme designed for students passionate about driving organisational success. Based in Derby, England, this programme combines theoretical knowledge with practical application, with a 3-year full-time structure. If you are interested in how consumers behave and why they take certain actions when purchasing or consuming then this is the degree of for you. You’ll learn about consumer behaviour and how to apply this into marketing strategy to gain an in depth understanding of modern marketing issues. KEY FEATURES OF THE COURSE  BA (Hons) Marketing and Consumer Psychology Being able to understand customer behaviour and the psychology behind people’s choices has a key impact on modern marketing. International tuition fees are £16,900 per year, home/UK fees are £9,535 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 96% student satisfaction rating, a median graduate salary of £23,500 within three years, a 80% continuation rate, and 90% of graduates in employment or further study.

What You'll Learn

Tuition Fees & Funding

Fees and funding

Graduate Outcomes

Based on official HESA Graduate Outcomes survey data

National Student Survey (NSS) results — undergraduate final-year students only

National Student Survey via Discover Uni.

Frequently Asked Questions