Course Overview
Pursue your ambitions in business and management with the MSc AI in Marketing at University of Bedfordshire. Based in Luton, England, this programme combines theoretical knowledge with practical application, with a 1-year part-time structure. The demand for AI in marketing has seen unprecedented growth in recent years, driven by rapid technological advancements and the widespread adoption of AI across multiple industries. A 2023 report by PwC highlights that AI is expected to contribute $15.7 trillion to the global economy by 2030, with a significant portion of this growth attributed to its integration into marketing, advertising, and customer relationship management. The marketing sector alone is projected to see an increase in AI adoption by 80% over the next five years (Deloitte, 2022). A minimum ielts score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with a median graduate salary of £22,000 within three years.
What You'll Learn
Entry Requirements
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 59 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
Fee information is not yet available. Please check the university website for details.
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
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💼 Employment Breakdown
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About University of Bedfordshire
University of Bedfordshire offers AI in Marketing as part of its comprehensive programme offerings.
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