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PostgraduateMSc

International Marketing

Heriot-Watt University
Edinburgh, Scotland
Visit University Website
1 yearDuration
£24,176Per Year (Intl)
£12,344Home Fee
N/AContinuation Rate

Course Overview

Offered by Heriot-Watt University, the MSc International Marketing provides a comprehensive postgraduate education in business and management. Based in Edinburgh, Scotland, this programme combines theoretical knowledge with practical application, with a 1-year full-time and part-time structure. The MSc International Marketing programme provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing affects everyday life. The programme has been specifically designed to meet the current and emerging demands of the industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation. During the master’s programme, you’ll develop knowledge to define and explain key marketing and international marketing terms and parameters ... International tuition fees are £24,176 per year, home/UK fees are £12,344 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 86% student satisfaction rating, and 85% of graduates in employment or further study.

What You'll Learn

International Marketing Strategy and Theory
Digital Marketing and Consumer Behaviour
Global Market Entry and Localisation
Marketing Research Methods and Analysis
Strategic Brand Management Across Cultures
Contemporary Issues in International Marketing
Research Methods and Professional Practice
Dissertation in International Marketing
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate Requirement2:2

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.565.5
PTE Academic63

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£24,176

per year

Total Course Cost (1 years)£24,176

Home Student Fee

£12,344

regulated fee

Scholarships available for eligible students

Fees and funding

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

45%Working
40%Studying
10%Work & Study
80%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

6 Scholarships Available

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Family Scholarship

Heriot-Watt University · Postgraduate

£3,000scholarship value
  • Available to all international students
  • Open to your course
Guaranteed

ELCAS Enhanced Learning Credits Scheme (MoD)

Heriot-Watt University · Postgraduate

  • Available to all international students
  • For postgraduate study
  • Open to your course
Merit

Heriot-Watt Sports Scholarships

Heriot-Watt University · Postgraduate

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Merit

Postgraduate Merit Scholarship

Heriot-Watt University · Postgraduate

  • Available to all international students
  • For postgraduate study
  • Open to your course
Merit

The Duffin Family Future Shapers Scholarship

Heriot-Watt University · Postgraduate

  • Available to all international students
  • Open to your course
Heriot-Watt University

About Heriot-Watt University

Heriot-Watt University offers International Marketing as part of its comprehensive programme offerings.

#287QS World
#41UK Ranking
9,845+Students
104+Courses

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