International Marketing
Glasgow Caledonian UniversityCourse Overview
Offered by Glasgow Caledonian University, the BA (Hons) International Marketing provides a comprehensive undergraduate education in business and management. Based in Glasgow, Scotland, this programme combines theoretical knowledge with practical application, with a 4-year full-time structure. You can become a Marketing or Brand Manager if you enjoy being creative and imaginative while working with data and achieving set targets. Study advertising, sales, market research, public relations (PR), social media and promotion skills. Combining traditional and digital marketing, this course will provide you with the knowledge and expertise required for a successful career locally or internationally. International tuition fees are £15,700 per year, home/UK fees are £1,820 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 82% student satisfaction rating, and a 85% continuation rate.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BCC |
| International Baccalaureate | 26 points IB Diploma 26 points |
| UCAS Points | 104 |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 59 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£15,700
per year
Home Student Fee
£1,820
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Based on official LEO data (HMRC tax records)
💰 Graduate Salaries — Glasgow Caledonian University
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 3 years | £19,000 | £22,500 | £27,500 |
| 5 years | £23,500 | £28,500 | £33,000 |
UK subject average: £26,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
Salary trend: ↑ up £6,000 from year 3 to year 5
Salary figures are based on national sector benchmarks for the CAH17-01-03 subject area and do not represent outcomes specific to this course or provider. These are indicative figures to aid comparison. For official graduate outcomes data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Course-level dataNational Student Survey (NSS) results — undergraduate final-year students only
Overall
National Student Survey via Discover Uni.
Source: This specific course at this provider
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About Glasgow Caledonian University
Glasgow Caledonian University offers International Marketing as part of its comprehensive programme offerings.
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