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PostgraduateMSc

Marketing with Digital Strategy

Edinburgh Napier University
Edinburgh, Scotland
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1 yearDuration
£9,160Per Year (Intl)
£9,615Home Fee
N/AContinuation Rate

Course Overview

Offered by Edinburgh Napier University, the MSc Marketing with Digital Strategy provides a comprehensive postgraduate education in business and management. Based in Edinburgh, Scotland, this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy. Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. International tuition fees are £9,160 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 85% student satisfaction rating, a median graduate salary of £36,000 within three years, a 80% continuation rate, and 70% of graduates in employment or further study.

What You'll Learn

Strategic Digital Marketing
Marketing Analytics and Data Intelligence
Consumer Behaviour and Digital Psychology
Social Media Strategy and Management
Search Engine Marketing and Optimisation
Marketing Technology and Marketing Automation
Brand Strategy in the Digital Age
Research Methods and Professional Practice
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate Requirement2:2

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5
PTE Academic56

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£9,160

per year

Total Course Cost (1 years)£9,160

Home Student Fee

£9,615

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

65%Working
5%Studying
15%Work & Study
10%Seeking Work
55%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

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Edinburgh Napier University

About Edinburgh Napier University

Edinburgh Napier University offers Marketing with Digital Strategy as part of its comprehensive programme offerings.

#851QS World
#61UK Ranking
13,805+Students
106+Courses

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