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UndergraduateBachelor of Arts (with Honours)UCAS: N5P3

Marketing with Digital Media

Edinburgh Napier University
Edinburgh, Scotland
Visit University Website
4 yearsDuration
£18,220Per Year (Intl)
£9,790Home Fee
75%Satisfaction

Course Overview

The BA (Hons) Marketing with Digital Media at Edinburgh Napier University is a undergraduate programme designed for students passionate about driving organisational success. Based in Edinburgh, Scotland, this programme combines theoretical knowledge with practical application, with a 4-year full-time structure. 100% of our BA (Hons) Marketing with Digital Media graduates were in work or full-time study within 6 months in 2019. Marketing with Digital Media blends together theory and digital marketing practice. You'll gain an excellent understanding of both marketing principles and digital media skills including specialist areas such as user experience and digital storytelling, which are taught by our colleagues in The School of Computing. Home/uk fees are £9,790 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 85% student satisfaction rating, a median graduate salary of £36,000 within three years, and a 80% continuation rate.

What You'll Learn

Marketing Fundamentals and Consumer Behaviour
Digital Marketing Strategy and Analytics
User Experience Design and Digital Storytelling
Social Media Marketing and Content Creation
Marketing Communications and Brand Management
Web Design and Digital Media Production
Marketing Research and Data Analysis
Professional Practice and Work Placement
UCAS Code:N5P3
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

A-Level

CCC

Minimum entry requirement. Standard entry requirement varies by qualification type (Scottish Higher BBBC, IB 27 points with HL 6,5,4, etc.). Competition varies year to year.

International Baccalaureate

27 points

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5
PTE Academic56

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£18,220

per year

Total Course Cost (4 years)£72,880

Home Student Fee

£9,790

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Based on official LEO data (HMRC tax records)

💰 Graduate Salaries — Edinburgh Napier University

Time After GraduationLower Quartile SalaryMedian SalaryUpper Quartile Salary
3 years£19,000£25,000£30,500
5 years£22,000£29,000£37,500

UK subject average: £26,000 — sector benchmark across all UK universities

Graduate Salary vs UK Subject Average

This course
UK average
Salary 3 years after graduation Close to UK average salary
This course
£25,000
UK average
£26,000
Salary 5 years after graduation 12% above UK average salary
This course
£29,000
UK average
£26,000

Salary trend: ↑ up £4,000 from year 3 to year 5

Official Data

Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.

💼 Employment Breakdown

90%Working
10%Work & Study
75%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

Student Satisfaction

Course-level data

National Student Survey (NSS) results — undergraduate final-year students only

Teaching on my course
75%
Learning opportunities
85%
Assessment and feedback
83%
Academic support
85%
Organisation and management
84%
Learning resources
96%
Student voice
77%
Continuation rate% students continuing to year 2
80%

National Student Survey via Discover Uni.

Official Data

Source: This specific course at this provider

1 Scholarship Available

Matched to your course, level & nationality

Your nationality

Need-based

Baillie Gifford Access Scholarship

Edinburgh Napier University · Undergraduate

£1,500scholarship value
  • Available to all international students
  • For undergraduate study
  • Open to your course
Edinburgh Napier University

About Edinburgh Napier University

Edinburgh Napier University offers Marketing with Digital Media as part of its comprehensive programme offerings.

#851QS World
#61UK Ranking
13,805+Students
106+Courses

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