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UndergraduateBachelor of Science (with Honours)UCAS: N55B

Digital Marketing and Analytics

Coventry University
London, England
Visit University Website
3 yearsDuration
£1,900Per Year (Intl)
£28,000Avg. Graduate Salary
89%Satisfaction

Course Overview

Offered by Coventry University, the BSc (Hons) Digital Marketing and Analytics provides a comprehensive undergraduate education in business and management. Based in London, England, this programme combines theoretical knowledge with practical application, with a 3-year full-time structure. PLEASE NOTE this course currently appears in the UCAS application tool under it's old title 'Global Marketing'. The course title will revert to Digital Marketing and Analytics once your application is submitted to Coventry University. Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns. International tuition fees are £1,900 per year, home/UK fees are £9,535 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 85% student satisfaction rating, a median graduate salary of £26,000 within three years, and a 80% continuation rate.

What You'll Learn

Digital Marketing Strategy
Consumer Behaviour and Psychology
Data Analytics for Marketing
Social Media and Content Marketing
Brand Management and Storytelling
Marketing Technology and AI Tools
Campaign Development and Measurement
Marketing Ethics and Sustainability
UCAS Code:N55B
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

A-Level

BBB

International Baccalaureate

27 points

UCAS Points120

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£1,900

per year

Total Course Cost (3 years)£5,700

Home Student Fee

£9,535

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Based on official HESA Graduate Outcomes survey data

💰 Graduate Salaries — Coventry University

Time After GraduationLower Quartile SalaryMedian SalaryUpper Quartile Salary
15 months£24,000£28,000£28,000
3 years£21,000£26,000£32,000
5 years£25,500£33,000£43,500

UK subject average: £26,000 — sector benchmark across all UK universities

Graduate Salary vs UK Subject Average

This course
UK average
Salary 3 years after graduation Close to UK average salary
This course
£26,000
UK average
£26,000
Salary 5 years after graduation 27% above UK average salary
This course
£33,000
UK average
£26,000

Salary trend: ↑ up £7,000 from year 3 to year 5

Official Data

Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01-03). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.

💼 Employment Breakdown

85%Working
5%Work & Study
10%Seeking Work
55%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

Student Satisfaction

Subject-level average

National Student Survey (NSS) results — undergraduate final-year students only

Teaching on my course
89%
Learning opportunities
89%
Assessment and feedback
85%
Academic support
90%
Organisation and management
87%
Learning resources
87%
Student voice
84%
Continuation rate% students continuing to year 2
27%

National Student Survey via Discover Uni.

Estimated Data

Source: Subject-level average for this provider

2 Scholarships Available

Matched to your course, level & nationality

Your nationality

Guaranteed

Coventry University Group Scholarship

Coventry University · Undergraduate

£2,000scholarship value
  • Open to your course
Merit

Vice-Chancellor Undergraduate Scholarship 2025/26

Coventry University · Undergraduate

£4,000scholarship value
  • For undergraduate study
  • Open to your course
Coventry University

About Coventry University

Coventry University offers Digital Marketing and Analytics as part of its comprehensive programme offerings.

#558QS World
#61UK Ranking
29,505+Students
211+Courses

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