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PostgraduateMSc

Marketing Management (Digital)

Bournemouth University
Bournemouth, England
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2 yearsDuration
£19,950Per Year (Intl)
£12,075Home Fee
N/AContinuation Rate

Course Overview

Offered by Bournemouth University, the MSc Marketing Management (Digital) provides a comprehensive postgraduate education in business and management. Based in Bournemouth, England, this programme combines theoretical knowledge with practical application, with a 2-year full-time structure. This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. Why study MSc Marketing Management (Digital)? - Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control - Confidently evaluate the effectiveness of various digital marketing tools - While specialising in digital marketing, s... International tuition fees are £19,950 per year, home/UK fees are £12,075 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with a median graduate salary of £28,500 within three years.

What You'll Learn

Digital Marketing Strategy and Planning
Consumer Behaviour and Market Analysis
Brand Management and Communications
Marketing Analytics and Performance Measurement
Digital Channels and Customer Engagement
Marketing Leadership and Management
Research Methods and Professional Practice
Strategic Marketing Implementation Project
Academic Year:2026-27 entry
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Entry Requirements

📋 Academic Entry Requirements

Postgraduate Requirement2:2 Honours degree in any subject, or equivalent

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic65.55.55.55.5
PTE Academic54

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£19,950

per year

Total Course Cost (2 years)£39,900

Home Student Fee

£12,075

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

60%Working
30%Work & Study
5%Seeking Work
55%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

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Bournemouth University

About Bournemouth University

Bournemouth University offers Marketing Management (Digital) as part of its comprehensive programme offerings.

#801QS World
#41UK Ranking
16,860+Students
84+Courses

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