Skip to main content
PostgraduateMSc

Marketing Analytics MSc

University of Liverpool
Location not specified
Visit University Website
1 yearDuration
£32,000Per Year (Intl)
£7,500Home Fee
N/AContinuation Rate

Course Overview

Offered by University of Liverpool, the MSc Marketing Analytics MSc provides a comprehensive postgraduate education in business and management. this Russell Group university offers a research-led approach to learning, with a 1-year full-time and part-time structure. The global tourism industry’s recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Marketimg Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it. Introduction This specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. International tuition fees are £32,000 per year, home/UK fees are £7,500 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with a median graduate salary of £27,000 within three years, a 90% continuation rate, and 84% of graduates in employment or further study.

What You'll Learn

Digital Marketing Strategy for Tourism
Advanced Analytics and Data Visualisation
Consumer Behaviour and Market Segmentation
Tourism Industry Analysis and Insights
Marketing Analytics Tools and Applications
Brand Management in Tourism Contexts
Research Methods for Marketing Analytics
Strategic Marketing Campaign Optimisation
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate Requirement2:2

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic6.56666

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£32,000

per year

Total Course Cost (1 years)£32,000

Home Student Fee

£7,500

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

69%Working
15%Studying
7%Work & Study
4%Seeking Work
85%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

Scholarships

Matched to your course, level & nationality

Your nationality

No matched scholarships

No university scholarships matched your course and profile right now. Try these national programmes:

University of Liverpool

About University of Liverpool

University of Liverpool offers Marketing Analytics MSc as part of its comprehensive programme offerings.

#147QS World
#17UK Ranking
31,050+Students
292+Courses
Russell GroupTEF Gold
View University Profile

Frequently Asked Questions

Ready to Start Your Journey?

Explore courses, compare universities, and find scholarships at CourseOptions.com

Explore All Courses