ESports Business MSc

Course Overview

The eSports Business MSc is designed for ambitious graduates and early-career professionals who want to build meaningful careers in esports, gaming, digital media or the wider sports business environment. The programme brings together advanced study in esports business, sports marketing, sponsorship, analytics, digital innovation, and the structures that underpin successful competitive and interactive experiences. Delivered by experts across the Management School and the School of the Arts, the learning experience introduces students to how games and competitions are envisioned, developed, balanced, governed, marketed and monetised, while helping them build the professional capabilities needed to operate in a global and fast-evolving industry. Through research-connected teaching, live case studies, practical analytical training and extensive engagement with practitioners, students gain a holistic understanding of esports ecosystems, player and fan cultures, and the disruptive technologies shaping the sector. This future-focused curriculum is suited to those seeking roles in commercial strategy, marketing, analytics, community engagement, and product development, as well as those aiming to contribute to socially responsible and sustainable approaches within gaming and esports. Graduates emerge with the strategic, technical and creative insight required to succeed across teams, leagues, publishers, agencies and the broader digital and entertainment industries.

Tuition Fees & Funding

Fees shown are for current entry. Fees may increase annually in line with inflation.

Graduate Outcomes

Frequently Asked Questions