Guaranteed
Alumni Discount
Robert Gordon University · Undergraduate
20% off feesscholarship value
- Available to all international students
- Open to your course
UndergraduateBachelor of Arts (with Honours)UCAS: P9P3
Digital Marketing
Robert Gordon UniversityAberdeen, Scotland
4 yearsDuration
£16,980Per Year (Intl)
£6,250Home Fee
90%Satisfaction
Course Overview
The BA (Hons) Digital Marketing at Robert Gordon University is a undergraduate programme designed for students passionate about shaping public narratives. Based in Aberdeen, Scotland, this programme combines theoretical knowledge with practical application, with a 4-year full-time structure. Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry. You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. International tuition fees are £16,980 per year, home/UK fees are £6,250 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 90% student satisfaction rating, a 100% continuation rate, and 90% of graduates in employment or further study.
What You'll Learn
Digital Marketing Fundamentals
Strategic Marketing Communications
Social Media Marketing and Analytics
Search Engine Marketing and Optimisation
Content Strategy and Creation
Digital Campaign Management
Consumer Behaviour and Digital Psychology
Web Analytics and Performance Measurement
UCAS Code:P9P3
Academic Year:2026-27 entry
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BCC |
| International Baccalaureate | 27 points |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 61 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£16,980
per year
Total Course Cost (4 years)£67,920
Home Student Fee
£6,250
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
📊 OFFICIAL UK DATA
Graduate Outcomes
Based on official LEO data (HMRC tax records)
💰 Graduate Salaries — Robert Gordon University
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 3 years | £16,500 | £19,000 | £24,500 |
| 5 years | £19,500 | £23,500 | £27,500 |
UK subject average: £24,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
This course
UK average
Salary 3 years after graduation▼ 21% below UK average salary
This course
£19,000
UK average
£24,000
Salary 5 years after graduation▼ Close to UK average salary
This course
£23,500
UK average
£24,000
Salary trend: ↑ up £4,500 from year 3 to year 5
Indicative Data
Salary figures are based on national sector benchmarks for the CAH24-01-05 subject area and do not represent outcomes specific to this course or provider. These are indicative figures to aid comparison. For official graduate outcomes data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
85%Working
5%Studying
5%Work & Study
5%Seeking Work
90%Professional Jobs
Official Data
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Course-level dataNational Student Survey (NSS) results — undergraduate final-year students only
90%
Overall
Teaching on my course
90%Learning opportunities
92%Assessment and feedback
92%Academic support
92%Organisation and management
90%Learning resources
85%Student voice
88%Continuation rate% students continuing to year 2
100%National Student Survey via Discover Uni.
Official Data
Source: This specific course at this provider
2 Scholarships Available
Matched to your course, level & nationality
Your nationality
Guaranteed
RGU International Student Discount for Undergraduate Students
Robert Gordon University · Undergraduate
£2,000scholarship value
- Available to all international students
- For undergraduate study
- Open to your course
About Robert Gordon University
Robert Gordon University offers Digital Marketing as part of its comprehensive programme offerings.
#1001QS World
#79UK Ranking
14,840+Students
70+Courses
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