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PostgraduateMSc

Digital Marketing

Robert Gordon University
Aberdeen, Scotland
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14 monthsDuration
£18,030Per Year (Intl)
£3,800Home Fee
N/AContinuation Rate

Course Overview

The MSc Digital Marketing at Robert Gordon University is a postgraduate programme designed for postgraduate students passionate about driving organisational success. Based in Aberdeen, Scotland, this programme combines theoretical knowledge with practical application, with a 14-month full-time and part-time structure. This highly practical digital marketing Master's degree will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis. The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. International tuition fees are £18,030 per year, home/UK fees are £3,800 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with a median graduate salary of £24,000 within three years, and a 85% continuation rate.

What You'll Learn

Digital Marketing Strategy and Planning
Search Engine Optimisation and SEM
Content Marketing and Copywriting
Social Media Marketing and Community Management
Data Analytics and Marketing Attribution
Marketing Technology and Automation Platforms
Digital Campaign Development and Evaluation
Research Methods and Industry Project
Academic Year:2026-27 entry
View on university website

Entry Requirements

📋 Academic Entry Requirements

Postgraduate Requirement1 report 1 dissertation 2 portfolios 1 set exercise 1 project output Feedback We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams. Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic6.55.55.55.55.5
PTE Academic65————

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

International Student Fee

£18,030

per year

Total Course Cost (14 months)£36,060

Home Student Fee

£3,800

regulated fee

Scholarships available for eligible students

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

90%Working
10%Seeking Work
75%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

3 Scholarships Available

Matched to your course, level & nationality

Your nationality

Guaranteed

RGU International Student Discount for Master's Students

Robert Gordon University · Postgraduate

£4,000scholarship value
  • Available to all international students
  • For postgraduate study
  • Open to your course
Guaranteed

RGU International Student Discount for Research Students

Robert Gordon University · Postgraduate

£3,000scholarship value
  • Available to all international students
  • For postgraduate study
  • Open to your course
Guaranteed

Alumni Discount

Robert Gordon University · Postgraduate

20% off feesscholarship value
  • Available to all international students
  • Open to your course
Robert Gordon University

About Robert Gordon University

Robert Gordon University offers Digital Marketing as part of its comprehensive programme offerings.

#1001QS World
#79UK Ranking
14,840+Students
70+Courses
TEF —
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