Digital Marketing and Business Analytics

Course Overview

The BA (Hons) Digital Marketing and Business Analytics at Robert Gordon University is a undergraduate programme designed for students passionate about shaping public narratives. Based in Aberdeen, Scotland, this programme combines theoretical knowledge with practical application, with a 4-year full-time structure. Robert Gordon University offers the only BA (Hons) Digital Marketing and Business Analytics degree in Scotland and equips you with the ability to design, manage and deliver analytics projects within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly digital and analytics-driven marketing environment. You will have the opportunity to actively participate in digital marketing and analytics industry projects, such as the Digital Marketing Agency and Business Analytics Project, where you will apply strategic digital ma... International tuition fees are £16,980 per year, home/UK fees are £1,820 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 85% student satisfaction rating, and 79% of graduates in employment or further study.

What You'll Learn

Tuition Fees & Funding

Fees shown are for current entry. Fees may increase annually in line with inflation.

Graduate Outcomes

Based on official LEO data (HMRC tax records)

Frequently Asked Questions