Course Overview
Offered by University of York, the BSc (Hons) Marketing provides a comprehensive undergraduate education in business and management. Based in York, England, this Russell Group university offers a research-led approach to learning, with a 3-year full-time structure. In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace. This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice. International tuition fees are £27,500 per year, home/UK fees are £9,535 per year, and a minimum IELTS score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with 78% student satisfaction rating, a median graduate salary of £30,500 within three years, a 90% continuation rate, and 73% of graduates in employment or further study.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| A-Level | AAB |
| International Baccalaureate | 35 points |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6.5 | 6 | 6 | 6 | 6 |
| PTE Academic | 61 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£27,500
per year
Home Student Fee
£9,535
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Based on official HESA Graduate Outcomes survey data
💰 Graduate Salaries — University of York
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 15 months | £26,000 | £30,000 | £34,000 |
| 3 years | £23,000 | £30,500 | £39,000 |
| 5 years | £29,500 | £40,000 | £54,500 |
UK subject average: £28,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
Salary trend: ↑ up £9,500 from year 3 to year 5
Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH17-01). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Course-level dataNational Student Survey (NSS) results — undergraduate final-year students only
Overall
National Student Survey via Discover Uni.
Source: This specific course at this provider
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About University of York
University of York offers Marketing as part of its comprehensive programme offerings.
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