Marketing and Psychology
University of StirlingCourse Overview
Pursue your ambitions in psychology with the BA (Hons) Marketing and Psychology at University of Stirling. Based in Stirling, Scotland, this programme combines theoretical knowledge with practical application, with a 4-year full-time structure. Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success. The University of Stirling’s Marketing course is ranked 2nd in the UK for Marketing (Guardian University Guide 2022). Home/uk fees are £1,820 per year, and a minimum IELTS score of 6.0 is required for admission. Graduates from this programme benefit from strong career prospects, with 80% student satisfaction rating, a median graduate salary of £21,000 within three years, and a 85% continuation rate.
What You'll Learn
Entry Requirements
📋 Academic Entry Requirements
| A-Level | BBB |
| International Baccalaureate | 28 points |
🗣️ English Language Requirements
| Test | Overall | L | R | W | S |
|---|---|---|---|---|---|
| IELTS Academic | 6 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE Academic | 60 | — | — | — | — |
L = Listening, R = Reading, W = Writing, S = Speaking
Tuition Fees & Funding
International Student Fee
£9,535
per year
Home Student Fee
£1,820
regulated fee
Scholarships available for eligible students
Fees shown are for current entry. Fees may increase annually in line with inflation.
Graduate Outcomes
Based on official HESA Graduate Outcomes survey data
💰 Graduate Salaries — University of Stirling
| Time After Graduation | Lower Quartile Salary | Median Salary | Upper Quartile Salary |
|---|---|---|---|
| 15 months | £22,000 | £23,500 | £27,000 |
| 3 years | £16,000 | £21,000 | £25,500 |
| 5 years | £21,000 | £26,000 | £32,500 |
UK subject average: £25,000 — sector benchmark across all UK universities
Graduate Salary vs UK Subject Average
Salary trend: ↑ up £5,000 from year 3 to year 5
Salary figures are sourced from Discover Uni graduate outcomes data for this subject area at this provider (subject area: CAH04-01-01). These represent typical earnings and may not reflect this specific course. For official data, visit Discover Uni at Discover Uni.
💼 Employment Breakdown
Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.
Student Satisfaction
Subject-level averageNational Student Survey (NSS) results — undergraduate final-year students only
Overall
National Student Survey via Discover Uni.
Source: Subject-level average for this provider
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About University of Stirling
University of Stirling offers Marketing and Psychology as part of its comprehensive programme offerings.
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