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PostgraduateMSc

Digital Marketing and Analytics

Aston University, Birmingham
Birmingham, England
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1 yearDuration
N/ATuition Fee
N/ATuition Fee
N/AContinuation Rate

Course Overview

Offered by Aston University, Birmingham, the MSc Digital Marketing and Analytics provides a comprehensive postgraduate education in business and management. this programme combines theoretical knowledge with practical application, with a 1-year full-time structure. Delivered by the triple-accredited Aston Business School, our MSc Digital Marketing and Analytics programme blends academic rigor with practical application to equip you for success in the dynamic field of digital marketing. This comprehensive approach ensures you acquire the essential skills and knowledge demanded by today's digital marketplace. The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. A minimum ielts score of 6.5 is required for admission. Graduates from this programme benefit from strong career prospects, with 95% student satisfaction rating, a median graduate salary of £30,500 within three years, a 93% continuation rate, and 75% of graduates in employment or further study.

What You'll Learn

Digital Marketing Strategy and Planning
Data Analytics for Marketing Decisions
Consumer Behaviour and Digital Psychology
Search Engine Marketing and Optimisation
Social Media Marketing and Engagement
Marketing Analytics and Attribution Modelling
E-commerce and Conversion Optimisation
Research Methods and Dissertation Project
Academic Year:2026-27 entry
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Entry Requirements

🗣️ English Language Requirements

TestOverallLRWS
IELTS Academic6.55.55.565.5

L = Listening, R = Reading, W = Writing, S = Speaking

Tuition Fees & Funding

Fee information is not yet available. Please check the university website for details.

Fees shown are for current entry. Fees may increase annually in line with inflation.

📊 OFFICIAL UK DATA

Graduate Outcomes

Salary data is not yet available for this course.

💼 Employment Breakdown

67%Working
8%Studying
19%Work & Study
3%Seeking Work
82%Professional Jobs
Official Data

Graduate employment outcomes are sourced directly from Discover Uni for this specific course and provider. For full details, visit Discover Uni at Discover Uni.

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Aston University, Birmingham

About Aston University, Birmingham

Aston University, Birmingham offers Digital Marketing and Analytics as part of its comprehensive programme offerings.

#395QS World
#41UK Ranking
19,565+Students
66+Courses

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