MSc Marketing and Management

The MSc Marketing and Management course at University of East Anglia (UEA) is a one-year full-time programme offering in-depth experience in both fields. It is designed to provide students with the theoretical knowledge and practical skills necessary to excel in various marketing and management roles, along with critical understanding of both disciplines. It also helps to develop project management skills and encourages creative problem solving.Course Content: This course comprises compulsory modules in International Marketing Management, Understanding Business and Management Research, Marketing Strategy and Implementation, Contemporary Business and Management Issues, and Business and Management Research Case, along with optional modules in Advertising Strategy, International Management and E-Business Management. Students also undertake a dissertation in Marketing and Management.Key Modules: The key modules in this course include International Marketing Management, Understanding Business and Management Research, Marketing Strategy and Implementation, Contemporary Business and Management Issues, and a Dissertation in Marketing and Management.Future Careers: Graduates from this MSc programme can pursue careers in a diverse range of sectors such as brand management, market analysis, digital marketing, corporate sales, marketing consultancy, public relations and other marketing- and management-related roles.For more information on this course, please visit the official course page.