CO-Marketing

Digital Marketing & Brand Promotion to Reach International Students

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Students search and decide online. With CO-Marketing, your university can run high-impact Google & Meta campaigns tailored to each market. We spend 100% of your ad budget on ads, while our service fee covers planning, creatives, execution, and reporting.

Our Solution

Program-specific targeting (Google & Meta)

Ad copy frameworks (PAS, AIDA, FAB)

Creatives: branded graphics, carousels, videos

Landing pages & regional microsites

Retargeting & pixel tracking

Opinion-building content (blogs, reels, social)

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Benefits for Universities

CO-Marketing ensures that every penny of your budget works harder, with 100% of ad spend going directly to campaigns—no hidden mark-ups. Universities gain full visibility through transparent ROI and KPI reporting, while benefiting from a lower cost per lead compared to traditional agency models. With localized campaigns tailored to each market, institutions can attract high-quality international students more efficiently and at scale.

  • 100% of ad spend goes to ads (no mark-ups)
  • Transparent ROI & KPI reporting
  • Lower cost per lead vs agency model
  • Localized campaigns per market

Engagement Model

With CO-Marketing, universities remain in full control by setting their own ad spend, ensuring every pound is invested directly into campaigns. CO-Marketing then executes with a transparent service fee that covers planning, creatives, execution, and reporting. This model guarantees maximum value, complete transparency, and measurable results.

  • University sets ad spend
  • CO-Marketing spends 100% on ads
  • Transparent service fee for planning, creatives, execution, and reporting.
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Talk to us about scaling your direct applicant conversions at a fraction of agency costs.

Low-risk pilot, high-impact leads

Start Pilot Now

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