MSc Marketing

The MSc Marketing at the University of East Anglia aims to provide a solid theoretical framework in marketing alongside modules that explore the new ways that marketing is practiced in the digital world. This course gives a broad understanding to the principals and applications of marketing, while allowing specialization in areas of interest.Course Content: This course involves the study of traditional and contemporary theory alongside the latest trends and developments in marketing. It covers areas like marketing strategy, consumer behavior, relationship marketing, branding, and digital marketing. It also involves a practical application through a marketing consultancy project for a real client.Key Modules: The course includes modules like Research Methods for Management, Marketing Strategy, Buyer Behaviour, Digital Marketing and Social Media, Relationship Marketing and Customer Experience, International Marketing Strategy, and Brand and Branding. Students will also undertake a final year dissertation.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM).Future Careers: Graduates of the MSc Marketing can pursue careers in a variety of areas including brand management, marketing management, digital marketing, market research, sales and advertising, and consultancy in private, public, and voluntary sectors.For more information on this course, please visit the official course page.