MSc Digital Business and Management

The MSc Digital Business and Management course at the University of East Anglia is a postgraduate program that equips students with the skills to manage digital business models effectively. This programme combines aspects of business administration with technology, digital marketing, innovation, and strategic management.Course Content: The year-long course is divided into two study periods. In the first study period, students cover modules such as Digital Marketing and Social Media, Business Environment, and Business Research Skills. The second study period includes modules such as Strategic Management, Innovation Management, and additional chosen electives. The program is capped off with a major project which can either be a traditional dissertation or an internship-based research project.Key Modules: Some of the core modules include Digital Marketing and Social Media, Business Strategy, and Innovation Management. Students can choose from elective modules such as International Business, Project Management, or Human Resources Management.Future Careers: Graduates from this program are well equipped for roles in digital marketing, e-commerce, data analysis, and general business management. They can find employment in a variety of sectors including the tech industry, finance, the public sector, and more.For more information on this course, please visit the official course page.