BA (Hons) Marketing and Management (Final Year Entry)

The BA Marketing and Management final year entry course at the University of East Anglia provides students who have completed two years of undergraduate study at another university and desire to switch degrees and universities, an opportunity to expand upon their knowledge in the realms of marketing and management. This full-time, one-year course places emphasis on developing the practical and analytical skills necessary in the marketing and management fields.Course Content: The course provides a balance of both marketing and management subjects, allowing students to gain extensive knowledge in both areas. Students will take part in active learning through case studies, group work and lectures, covering topics such as business ethics and sustainability, consumer behavior, international marketing, human resource management, and corporate financial management. Key Modules: The course includes several key modules such as Marketing Strategy, Human Resource Management, Consumer Behaviour, International Marketing, Corporate Financial Management, and Management of Operations.Future Careers: Upon graduation, students can expect to be well-prepared to embark on careers in marketing consultancy, brand management, market research, digital marketing, events management, retail management, and many other challenging career paths.For more information on this course, please visit the official course page here.