BA (Hons) Marketing and Management

The BA Marketing and Management course at the University of East Anglia (UEA) is designed to equip students with the knowledge to create, manage, and deliver effective marketing strategies in a competitive business environment. The course is a flexible degree programme that allows students to develop a strong foundation in marketing and management, combined with skills in business strategy, customer behaviour, digital marketing, and entrepreneurship.Course Content: The course offers a mix of lectures, seminars, and workshops lead by industry professionals, and includes engaging projects based on real-world business scenarios. Subjects covered include understanding customer behavior, strategic marketing, new product development, global marketing, and digital marketing, to name a few. Students also have the option to undertake a year-long industrial placement opportunity.Key Modules: The course covers several key modules like Marketing Management and Strategy, Understanding Customer Behaviour, Business Leadership and Change Management, New Product Development, Marketing, Entrepreneurship and Innovation, and Digital Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme.Future Careers: The course prepares students for a wide range of careers in marketing and management, including roles in advertising, PR, brand management, market research, sales, and customer service. UEA's Careers Central provides support and advice to help with career planning and securing a job after graduation. For more information on this course, please visit the official course page.