MSc Digital Marketing Communications

The Digital Marketing Communications MSc at The University of Central Lancashire is a comprehensive, postgraduate course that aims to equip students with the necessary skills to become successful marketing professionals in this digital age. This course provides students with the practical and theoretical understanding required to create, manage, and evaluate digital marketing strategies and campaigns.Course Content: This course offers an in-depth study into the nature and role of digital marketing and communications within a constantly changing, global context. It covers key areas such as digital and social media platforms, marketing strategy, consumer behaviour, analytics, and emerging trends in digital marketing.Key Modules: Some of the main modules this course includes are: Strategic Digital Marketing, Social Media Marketing, Consumer Behaviour in the Digital Age, Digital Marketing Analytics, Emerging Trends in Digital Marketing, and the Marketing Communications Project.Future Careers: After completion of this course, graduates can pursue careers in several distinct areas within the broad industry of digital marketing. The degree prepares students for roles such as digital marketing executives and managers, social media and content specialists, brand and account managers, digital project managers, SEO specialists, event managers, and lecturers or researchers in related fields.For more information on this course, please visit the official course page here.