BSc (Hons) Business & Marketing

The Business Marketing BSc (Hons) program at the University of Central Lancashire is a dynamic course that aims to equip students with cutting-edge marketing skills. The program blends business and marketing to prepare students for a broad spectrum of careers in the business world. From finance, sales, and purchasing, to internet marketing and consumer behaviour, the course covers every spectrum of contemporary marketing practices.Course Content: Wide coverage of marketing disciplines set within a business context. Key concepts such as marketing communications, business services marketing, international business, market entry strategy, and Internet marketing, amongst others, are explored in-depth.Key Modules: Some of the key modules include Business and Management Skills, Introduction to Marketing, Marketing Research, Business Strategy, Global Marketing Management.Accreditations: The course has received recognition from two professional bodies; the Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM). Future Careers: Graduates from this course have gone on to pursue a variety of roles such as Marketing Executive, Recruitment Consultant, Social Media Executive, Marketing Assistant, Advertising Sales Executive, and more. For more information on this course, please visit the official course page.