BA (Hons) Fashion Promotion & Marketing

The Fashion Promotion with Marketing BA Honours course at the University of Central Lancashire is designed for those who are interested in working in the creative, dynamic world of fashion. The course offers a blend of fashion, marketing and promotional theory to provide students with a comprehensive understanding of the industry. Course Content: The course focuses on the elements of fashion promotion and marketing - from trend forecasting, branding and public relations to visual merchandising, styling and creative direction. Students will also learn about event management and digital marketing, covering every aspect of the fashion promotion cycle. Key Modules: Key modules include Branding & Communication, Fashion Buying & Merchandising, Fashion Events Management, Public Relations & Social Media, Marketing & Advertising, Styling, Creative Direction and Trend Forecasting. Accreditations: This course has been approved and certified by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM’s Level 4 Certificate in Professional Marketing, upon successful completion of the degree.Future Careers: The broad nature of the course prepares students for a wide range of career paths, from roles in fashion public relations, fashion marketing, branding, styling and trend forecasting to visual merchandising, fashion events management and digital marketing. Notable alumni have gone on to work for prestigious brands such as Calvin Klein, Urban Outfitters, New Look and JD Sports. For more information on this course, please visit the official course page.