MSc International Marketing

The International Marketing course at Anglia Ruskin University offers an in-depth understanding of international marketing principles and practices. Students on this course have the opportunity to evaluate complex solutions to marketing issues and create their own strategies. This program is designed to boost your career in marketing on a global scale. Course Content: The course consists of a variety of key aspects of international marketing, examining all aspects from a business perspective. Students learn to evaluate complex marketing situations internationally and to understand global marketing problems and solutions through a managerial perspective. Besides, a major focus is given to the analysis and decision-making processes involved in marketing strategy. Key Modules: Key modules in this course include Strategic International Marketing Management, International Consumer Behaviour, International Marketing Communications Management, Global Marketing Theory and Practice, The Digital Landscape, and Final Year Marketing Project. Accreditations: This international marketing course is accredited by the Chartered Institute of Marketing. This means the course is recognized by the leading professional body for marketing worldwide. Future Careers: Completing this course opens doors to a variety of careers within marketing. This can include roles in advertising, public relations, sales, and marketing. Past students have gone on to work for established brands such as Samsung, LinkedIn, Microsoft, and Jaguar Land Rover. For more information on this course, please visit the official course page.