MSc Consumer Psychology

The Consumer Psychology course offered by the Anglia Ruskin University is a unique, research-driven online postgraduate program designed to provide students with a deep understanding of how individuals think, feel and act in the marketplace. The course aims to provide the necessary knowledge and research skills required to pursue a successful career in consumer psychology, market research, and related fields.Course Content: The course offers a comprehensive exploration of several key dimensions of consumer psychology. This includes understanding how consumers perceive, interpret and respond to brand communications, why certain individuals are loyal to specific brands, and how to assess the likely effectiveness of new product concepts. The course also includes instruction in psychological research methods, techniques for analysing consumer data, and interpreting consumer behaviour in an ethical and professional context.Key Modules: Key course modules include Foundations of Consumer Behaviour, Consumer Research Methods, Brand Perception and Consumer Behaviour, Brand Loyalty and Brand Creativity, and Professional Ethics, Standards, and Issues.Accreditations: There are currently no specific accreditations for this course listed on the course page.Future Careers: The skills and knowledge gained through this course will prepare students for a variety of roles in areas such as marketing, branding, market research, consumer advocacy, and public relations. For more information on this course, please visit the official course page.