MSc Brand Management

The Brand Management course offered by Anglia Ruskin University is a Postgraduate degree with flexible study options available ranging from full-time, part-time to distance learning. This course is designed to provide students with professional and practical expertise in brand management, giving them the ability to create, develop and invest brands within existing business contexts. Course Content: The Brand Management degree begins with providing students with foundational knowledge about marketing and communication theories. It then progresses to advanced topics such as digital and social media brandings, brand analytics, brand visualisation and managing international brands among others. The course delivery includes a mix of assignments, presentations, group work and examinations. Key Modules: The course comprises of several modules like: Marketing Theories and Concepts, Applied Brand Management, Digital and Social Media Marketing, Research Methods for Business Management, Master's Project for Brand Management and more. Accreditations: The course is accredited by both the Chartered Institute of Marketing and the Institute of Direct Marketing, reflecting the relevance of course content to professional practice. Future Careers: Graduates of this course can expect to find positions in sectors such as advertising agencies, brand management, brand consulting, marketing and public relations. For more information on this course, please visit the official course page.