MA Sports Communications and Digital Media

The MA Sports Communications and Digital Media course offered by the University of Gloucestershire is a modern and all-encompassing program designed to teach and develop the necessary skills to succeed in the media industry related to sports. The course focuses on digital marketing, managing sports events, fan engagement and player branding, and improving your critical thinking and research skills. Course Content: The content of this course is framed by the ever-changing digital trends to ensure that the training and skills acquired remain relevant in the marketplace. The course focuses on digital marketing strategies, sports management, fan engagement and player branding. The subjects delivered in this program highlight the importance of understanding social media, the digital revolution, and their role in the sports industry. It also suspends practical and theory in a balance that allows students to handle live briefs and projects with the amassed arsenal of skills and know-how. Key Modules: Some of the highlighted modules in this course are Digital Marketing, Sports Events Management, Sports Communications, Engaging the Sports Consumer, and Sports Digital Strategy. There's also a Final Major Project/Research Dissertation module for practical application and theoretical reinforcement.Future Careers: This course prepares you for a variety of roles within the sports industry. Such fields include Sports Marketing, Event Management, Public Relations and Communications, Fan Engagement, Player Branding, Digital Media Roles in sport and physical activity industries. You will also get chances to work with sport and media organizations through live projects and the potential for placements.For more information on this course, please visit the official course page.