BA (Hons) Marketing (Digital Innovation)

The BA Marketing course at the University of Gloucestershire offers an opportunity to transform your creativity into a career. The course is designed to help students acquire creative skills through blending marketing theory with practical real-life business scenarios to understand what marketing will be in the future and preparing you for a career in a fast-moving profession.Course Content: The programme covers innovative delivery methods such as graphic novels and board games. Students will learn by doing, with regular contact to industry professionals. The course encourages combo learning where students can work on designing, running, or promoting an event or developing their own app.Key Modules: The modules include marketing practices in key areas such as social media strategies, entrepreneurship, sustainability and for-profit, and non-profit sectors. Students are also exposed to an optional Sandwich Placement (a year of work placement in between Year 2 and the final year). Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM). Future Careers: Graduates typically move into advertising, public relations, e-marketing, sales, pricing, product development, market research, or direct marketing.For more information on this course, please visit the official course page.