BA (Hons) Marketing (Consumer Cultures)

The BA Marketing course offered by the University of Gloucestershire is designed to help students develop the skills and knowledge required to succeed in the fast-paced marketing industry. The course combines theoretical elements with practical, real-world projects to ensure students are well-equipped to meet industry demands. Course Content: Over the period of your study, you will be introduced to the principles of marketing, exploring the strategic role marketing plays in driving business success. You will learn about consumer behaviour, marketing communications, digital marketing, and market research principles. Key Modules: Some of the core modules students will study include Marketing Principles, Marketing and Society, Digital Marketing, Marketing Communications, Consumer Insight, International Marketing, Statistics for Business, Brand Management, and Marketing Strategy. Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM). This means the course content is mapped against CIM qualifications to provide exemptions for certain modules when you enrol in CIM qualifications. Future Careers: Upon completion of the course, graduates will be well equipped to take on roles in a variety of fields such as marketing management, advertising, market research, and public relations among many others.For more information on this course, please visit the official course page.