BA (Hons) Marketing (Advertising and Branding)

The BA (Hons) Marketing degree at the University of Gloucestershire is a full-time, three-year course designed to equip students with the essential skills and knowledge required to succeed in the world of marketing. The course combines academic theory, professional inputs, and practical experience with key concepts being explored, including consumer behaviour, marketing strategy, digital marketing, and international marketing.Course Content: The course is classified into core and optional modules. The core modules cover an array of topics ranging from creativity in marketing and branding to digital marketing and customer relations. These modules are augmented with practical learning such as live case studies, consultancy projects, and an optional sandwich placement year, which allows students to practice their skills in a workplace environment. Key Modules: The main topics of focus include Marketing Innovations, Relationship Marketing, Consumer Behaviour, Analytics and Metrics, Performance Management, and Strategic Marketing.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), offering students the opportunity to graduate with professional marketing certifications alongside their degree. The course also has a strong industry focus with inputs from leading professionals. Future Careers: Graduates from this course will be equipped to pursue careers in advertising, marketing management, public relations, sales and much more. The optional placement year and practical applications of the course offer a chance to gain experience, enhancing employment prospects upon graduation. For more information on this course, please visit the official course page.