MSc International Marketing Management

The International Marketing Management course at Wrexham Glyndwr University is a postgraduate program designed to provide students with a comprehensive understanding of marketing from an international perspective. This course offers a unique blend of academic theory and practical application, equipping students with the necessary skills and knowledge for a successful career in marketing at an international level.Course Content: The course covers a wide range of subjects including International Strategic Management, International Supply Chain Management, and Cross-Cultural Behaviour. It also includes a dissertation, allowing students to pursue a topic of specific interest in-depth.Key Modules: Core modules constitute Marketing Strategy, The Ridings Global Consultancy Project, and Globalisation. Other major modules include International Strategic Management, International Supply Chain Management, Research Methods, and Cross-Cultural Behaviour.Future Careers: Graduates from this course can look forward to a variety of career paths such as International Sales Manager, Brand Manager, Market Research Analyst, International Business Development Manager, and many more roles in the international business and marketing field.For more information on this course, please visit the official course page here