BA (Hons) Marketing & Business (with Industry Placement)

The Marketing and Business with Industry Placement course at Wrexham Glyndŵr University provides a unique opportunity for students to develop key skills needed to operate in the marketing business environment, while also obtaining industry experience through a placement year. With a focus on business strategy, digital marketing, customer relationship management, and more, students are well-prepared for career success.Course Content: The course spans over four years, incorporating a blend of academic knowledge and practical experience. In the first two years, students will study fundamental business and marketing principles. In the third year, students will undertake a work placement in the industry, giving them a chance to apply the skills they've learnt in a real-world setting. In the final year, students return to the university to complete their studies, using their work placement experience to enrich their learning. Key Modules: Some of the key modules include Business Strategy, Digital Marketing, Customer Relationship Management, Principles of Marketing, and Professional Practice. Other modules include Managing Operations and Marketing, Business and Contract Law, and Marketing Applications.Future Careers: Graduates from this course find employment in varied roles within the marketing industry. These may include Marketing Executive, Marketing Manager, Digital Marketing Specialist, or other roles within advertising, product development and public relations departments. For more information on this course, please visit the official course page.